Discover SBC Programs Worldwide

Population Services International's comprehensive malaria program uses social marketing and behavior change communication to increase use of insecticide-treated nets, improve care-seeking behavior, and promote preventive treatment. Active across sub-Saharan Africa with proven impact on malaria mortality reduction.

A comprehensive online resource and community of practice for social and behavior change practitioners. Provides evidence-based tools, how-to guides, and resources for designing effective SBC programs across health, environment, and development sectors. Managed by USAID's Breakthrough ACTION project.

India's flagship nutrition awareness campaign conducted annually in September. Uses mass media, community mobilization, and interpersonal communication to promote breastfeeding, complementary feeding, anemia prevention, and hygiene behaviors among mothers, children, and adolescent girls.

The largest public health initiative in history, GPEI uses comprehensive communication strategies including community mobilization, interpersonal communication through health workers, and mass media to achieve polio vaccination coverage. The initiative has reduced polio cases by 99.9% since 1988 through sustained behavior change communication.

A multi-country initiative to improve infant and young child feeding practices through strategic behavior change communication. Uses mass media, community-based counseling, and policy advocacy to promote exclusive breastfeeding and appropriate complementary feeding in Ethiopia, Bangladesh, Vietnam, and other countries.

The Global Fund invests in behavior change communication as part of comprehensive HIV, TB, and malaria programs. Supports national campaigns for prevention, testing, and treatment adherence across more than 100 countries, with particular focus on key populations and vulnerable groups.