Methods & Approaches
Explore SBC methods and approaches used in programs worldwide.
Advocacy & Policy Influence
Strategic communication to influence policies, resource allocation, and enabling environments.
Behavioral Nudges
Using behavioral economics principles to design choice architecture and decision aids.
Community Mobilization
Engaging community members and leaders in collective action and dialogue for social change.
Counter-Narrative Campaigns
Strategic communication to counter extremist messaging through alternative narratives, positive messaging, and direct rebuttal of radical ideologies
Digital Literacy & Citizenship
Programs that build skills to safely and effectively navigate digital environments, including media literacy, online safety, critical evaluation of information, and responsible digital behavior.
Digital/Social Media Engagement
Digital communication through social media platforms, websites, and online communities.
Edutainment (Entertainment-Education)
Using entertainment formats like drama, music, and games to convey health and social messages.
Enforcement
Programs combining law enforcement and penalty systems with awareness campaigns to encourage compliance.
Interpersonal Communication (IPC)
Face-to-face communication through counseling, group discussions, and community health workers.
Mass Media Campaigns
Large-scale communication through radio, television, outdoor advertising, and other mass channels.
Music for Social Change
Using songs, concerts, music videos, and musical performances as primary vehicles for health education, social mobilization, and behavior change communication
Participatory Approaches
Community-led design and implementation using participatory methodologies and co-creation.
Peer Education
Training and deploying peer educators to share information and model behaviors within communities.
Psychosocial Support
Programs providing mental health support, counseling, and activities to help individuals cope with trauma and stress.
Service Delivery Integration
Integrating SBC into health and social service delivery touchpoints.
Social Marketing
Applying commercial marketing principles to promote health products, services, and behaviors.
Social Norms Change
Interventions specifically targeting social norms through reference groups and norm shifting strategies.
Sports for Development
Using sports and play-based activities as platforms for health education, life skills development, and behavior change