Community Mobilization

The world's largest annual environmental civic action, mobilizing 30-40 million volunteers across 110+ countries for coordinated cleanup efforts, tree planting, and environmental awareness. Partnered with UNEP, it addresses the global challenge of mismanaged waste through collective action.

A landmark digital literacy program in India using a 'train the trainer' model where rural women ('Internet Saathis') receive training to teach other women in their communities how to use the internet and digital devices, promoting economic empowerment.

Jhpiego works with Egypt's Ministry of Health to improve maternal and newborn health outcomes through health worker training, community mobilization, and behavior change communication. Focuses on antenatal care, skilled birth attendance, and essential newborn care practices in Upper Egypt governorates.

A Nigerian social enterprise using cargo bicycles to collect recyclable waste from low-income Lagos households, exchanging it for cash, electronics, and household items. The program addresses the city's 14,000 tons daily waste generation while providing income to communities without formal waste collection.

Egypt's national campaign to eliminate Hepatitis C, one of the world's most successful mass screening and treatment programs. Combined mass media awareness with community screening drives, treating over 4 million people. Used behavior change communication to reduce stigma and encourage testing.

Mercy Corps implements youth-focused programs across Jordan, Lebanon, and Iraq to build resilience and social cohesion among conflict-affected communities. Uses sports, arts, and dialogue to bring together diverse groups and address drivers of conflict and extremism.

UNHCR Jordan implements comprehensive health communication programs for Syrian refugees and host communities. Uses community health volunteers, mobile clinics, and digital platforms to promote vaccination, maternal health, and mental health services. Reaches over 650,000 registered refugees across camps and urban settings.

India's flagship nutrition awareness campaign conducted annually in September. Uses mass media, community mobilization, and interpersonal communication to promote breastfeeding, complementary feeding, anemia prevention, and hygiene behaviors among mothers, children, and adolescent girls.

FHI 360 implements youth development programs in Jordan focusing on employability, life skills, and civic engagement for Jordanian and Syrian refugee youth. Uses peer education, mentorship, and digital platforms to build skills and change attitudes toward entrepreneurship and self-reliance.

The largest public health initiative in history, GPEI uses comprehensive communication strategies including community mobilization, interpersonal communication through health workers, and mass media to achieve polio vaccination coverage. The initiative has reduced polio cases by 99.9% since 1988 through sustained behavior change communication.

Population Services International's comprehensive malaria program uses social marketing and behavior change communication to increase use of insecticide-treated nets, improve care-seeking behavior, and promote preventive treatment. Active across sub-Saharan Africa with proven impact on malaria mortality reduction.

The Global Fund invests in behavior change communication as part of comprehensive HIV, TB, and malaria programs. Supports national campaigns for prevention, testing, and treatment adherence across more than 100 countries, with particular focus on key populations and vulnerable groups.

Search for Common Ground (SFCG) implements community dialogue and media-based peacebuilding programs across 35+ countries. Their approach uses participatory media production, community radio, and facilitated dialogue to transform conflict, build trust between divided groups, and promote social cohesion in fragile and conflict-affected settings.

Interpeace works with local partners to design and implement inclusive peacebuilding processes. Their approach combines research, dialogue facilitation, and media to help societies build lasting peace. Active in Central America, Africa, Middle East, and Asia with a focus on addressing root causes of conflict through sustained community engagement.

A global partnership integrating behavioral science into plastic waste management, moving beyond traditional information campaigns to use emotional appeals, social influences, and choice architecture. Implemented through the GEF Small Grants Programme's Plastics Innovation Programme supporting 54 community-based projects.