UNDP-Rare Plastics Behavior Change Partnership
Global (54 countries), Multi-Regional
A global partnership integrating behavioral science into plastic waste management, moving beyond traditional information campaigns to use emotional appeals, social influences, and choice architecture. Implemented through the GEF Small Grants Programme's Plastics Innovation Programme supporting 54 community-based projects.
Theme Areas
Behavior Goal
Apply behavioral science to shift production and consumption practices toward sustainable plastic use by addressing underlying psychological and social drivers of behavior.
Methods & Approaches
Implementers & Partners
- UNDP
- Rare Center for Behavior & Environment
- GEF Small Grants Programme
Donors & Sponsors
- Global Environment Facility (GEF)
- UNDP
Key Takeaways
- 1Developed 'Plastics and Behavior Change Practical Guide' for practitioners
- 2Supports 54 community-based projects on mid- and upstream plastic solutions
- 3Uses 'Behavioral Lever Framework' combining emotional appeals with traditional policy
- 4Builds global network of practitioners for sustainable plastic waste prevention