Wecyclers - Lagos Waste-to-Value Initiative
Nigeria, West Africa
A Nigerian social enterprise using cargo bicycles to collect recyclable waste from low-income Lagos households, exchanging it for cash, electronics, and household items. The program addresses the city's 14,000 tons daily waste generation while providing income to communities without formal waste collection.
Theme Areas
Behavior Goal
Incentivize low-income households to separate and collect recyclable waste by providing tangible rewards, transforming waste from a burden into a community asset.
Methods & Approaches
Implementers & Partners
- Wecyclers
- Lagos State Waste Management Authority (LAWMA)
Donors & Sponsors
- Unilever
- Nestle Nigeria
- Guinness Nigeria
- UK Government
- Norwegian Government
Key Takeaways
- 1Collected over 525 tons of waste and served 6,500+ households using cargo bicycles
- 2Created 80+ jobs including bike collectors and waste sorters
- 3Partnership with Unilever targets 30,000 tonnes of plastic waste over 5 years
- 4Points-based incentive system allows redemption for cash, electronics, or training