High Confidence
Poshan Maah - National Nutrition Month Campaign
India, Asia
India's flagship nutrition awareness campaign conducted annually in September. Uses mass media, community mobilization, and interpersonal communication to promote breastfeeding, complementary feeding, anemia prevention, and hygiene behaviors among mothers, children, and adolescent girls.
Theme Areas
Behavior Goal
Improve maternal and child nutrition practices including exclusive breastfeeding, diverse diets, handwashing, and iron supplementation
Target Audiences
Methods & Approaches
Channels
Implementers & Partners
- Ministry of Women and Child Development
- UNICEF India
- State Governments
- Anganwadi Workers
Donors & Sponsors
- Government of India
- UNICEF
- World Bank
Key Takeaways
- 1Reached over 100 million beneficiaries through grassroots Anganwadi network
- 2Combined mass media with community-level interpersonal communication
- 3Integrated nutrition messaging with existing government health programs
- 4Annual campaign creates sustained behavior change momentum