Vietnam National Child Helmet Action Plan (NCHAP)
Vietnam's NCHAP was an integrated multi-sectoral campaign launched in 2015 to increase child helmet use following the successful 2007 universal helmet law. The campaign combined public awareness through mass media, school-based interventions, enhanced police enforcement, and capacity building for government departments. Evaluation in Vietnam's three largest cities showed student helmet prevalence increased from 36% to 69% immediately after enhanced enforcement. AIP Foundation's Protec factory produces affordable, quality helmets and reinvests profits into educational programs. The 2007 law alone is estimated to have saved $3.5 billion USD and prevented 500,000 head injuries and 15,000 fatalities over a decade.
Theme Areas
Behavior Goal
Increase child helmet use among motorcycle passengers; address misconceptions about child helmet safety; sustain helmet-wearing behavior through social norm change
Target Audiences
Methods & Approaches
Channels
Implementers & Partners
- AIP Foundation
- Vietnam Ministry of Education
- Vietnam National Traffic Safety Committee
Donors & Sponsors
- Bloomberg Philanthropies
- FIA Foundation
- UNICEF
Key Takeaways
- 1Enforcement combined with education achieves dramatic behavior change
- 2Addressing misconceptions (fears about child skull development) critical for adoption
- 3Social enterprise model (Protec factory) creates sustainable helmet supply
- 4Multi-sectoral coordination across education, police, and health essential
- 5Sustained enforcement needed to prevent compliance decline over time