Vietnam National Child Helmet Action Plan (NCHAP)
Vietnam's NCHAP was an integrated multi-sectoral campaign launched in 2015 to increase child helmet use following the successful 2007 universal helmet law. The campaign combined public awareness through mass media, school-based interventions, enhanced police enforcement, and capacity building for government departments. Evaluation in Vietnam's three largest cities showed student helmet prevalence increased from 36% to 69% immediately after enhanced enforcement. AIP Foundation's Protec factory produces affordable, quality helmets and reinvests profits into educational programs. The 2007 law alone is estimated to have saved $3.5 billion USD and prevented 500,000 head injuries and 15,000 fatalities over a decade.
Vietnam, Southeast AsiaRoad Safety, Health Behavior ChangeCaregivers/Parents Road SafetyHealth Behavior ChangeMass Media CampaignsEnforcement