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High Confidence

PSI Malaria Prevention and Treatment Program

Multiple African Countries, Africa

Population Services International's comprehensive malaria program uses social marketing and behavior change communication to increase use of insecticide-treated nets, improve care-seeking behavior, and promote preventive treatment. Active across sub-Saharan Africa with proven impact on malaria mortality reduction.

Behavior Goal

Increase bed net usage, prompt care-seeking for fever, adherence to malaria treatment

Implementers & Partners

  • Population Services International (PSI)
  • National Malaria Control Programs

Donors & Sponsors

  • Global Fund
  • USAID
  • UK FCDO
  • Bill & Melinda Gates Foundation

Key Takeaways

  • 1Social marketing makes health products desirable and accessible
  • 2Point-of-care testing increases appropriate treatment
  • 3Community health workers extend reach to remote areas
  • 4Seasonal campaigns aligned with transmission peaks maximize impact

Sources

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