High Confidence
PSI Malaria Prevention and Treatment Program
Multiple African Countries, Africa
Population Services International's comprehensive malaria program uses social marketing and behavior change communication to increase use of insecticide-treated nets, improve care-seeking behavior, and promote preventive treatment. Active across sub-Saharan Africa with proven impact on malaria mortality reduction.
Behavior Goal
Increase bed net usage, prompt care-seeking for fever, adherence to malaria treatment
Target Audiences
Methods & Approaches
Implementers & Partners
- Population Services International (PSI)
- National Malaria Control Programs
Donors & Sponsors
- Global Fund
- USAID
- UK FCDO
- Bill & Melinda Gates Foundation
Key Takeaways
- 1Social marketing makes health products desirable and accessible
- 2Point-of-care testing increases appropriate treatment
- 3Community health workers extend reach to remote areas
- 4Seasonal campaigns aligned with transmission peaks maximize impact