Pregnant Women & New Mothers

Khushi Baby is an Indian nonprofit leveraging AI and digital health platforms to improve maternal and child health outcomes, particularly immunization tracking in rural India. Its Community Health Integrated Platform (CHIP) provides mobile apps for 70,000+ community health workers (ASHAs/ANMs) and AI-powered dashboards for health officials. The platform tracks 800+ health indicators, identifies zero-dose children, and uses geospatial intelligence to map health inequities. Mothers in intervention areas are 1.66 times more likely to have fully immunized infants. The platform has tracked 45+ million beneficiaries across Rajasthan, Maharashtra, and Karnataka.

A multi-country initiative to improve infant and young child feeding practices through strategic behavior change communication. Uses mass media, community-based counseling, and policy advocacy to promote exclusive breastfeeding and appropriate complementary feeding in Ethiopia, Bangladesh, Vietnam, and other countries.

Population Services International's comprehensive malaria program uses social marketing and behavior change communication to increase use of insecticide-treated nets, improve care-seeking behavior, and promote preventive treatment. Active across sub-Saharan Africa with proven impact on malaria mortality reduction.

The Global Fund invests in behavior change communication as part of comprehensive HIV, TB, and malaria programs. Supports national campaigns for prevention, testing, and treatment adherence across more than 100 countries, with particular focus on key populations and vulnerable groups.

UNHCR Jordan implements comprehensive health communication programs for Syrian refugees and host communities. Uses community health volunteers, mobile clinics, and digital platforms to promote vaccination, maternal health, and mental health services. Reaches over 650,000 registered refugees across camps and urban settings.

Jhpiego works with Egypt's Ministry of Health to improve maternal and newborn health outcomes through health worker training, community mobilization, and behavior change communication. Focuses on antenatal care, skilled birth attendance, and essential newborn care practices in Upper Egypt governorates.

A study by the Johns Hopkins Center for Communication Programs explores a practical and cost-effective method to track adherence to micronutrient supplements among pregnant women in rural Ethiopia. This approach aims to improve maternal and child health outcomes by addressing micronutrient deficiencies and ensuring program effectiveness.

A couple communication intervention in Oromia, Ethiopia, developed using a human-centered design framework, demonstrated that encouraging open conversations about pregnancy and childbirth between couples leads to improved maternal and child health outcomes. The intervention utilized audio devices with radio stories modeling healthy, gender-equitable relationships.

B’more for Healthy Babies, in partnership with the Johns Hopkins Center for Communication Programs, launched a new video to promote safe sleep practices and reduce infant mortality in Baltimore. The video emphasizes community involvement and delivers key safety messages using the ABCDs of infant safety: Alone, Back, Crib, and Don't Smoke.

This article discusses the short film 'Water Angel,' which explores the Black maternal health crisis through a poetic love story. It highlights how the film was integrated into a maternal health-focused session in Baltimore to foster empathy and identify critical moments for systemic change.

SPRING was a flagship USAID program (2011-2018) that operationalized agriculture-nutrition linkages across seven countries. The project pioneered approaches to integrate nutrition outcomes into agricultural programming, trained community health workers in behavior change communication, and developed the influential "Ag-Nutrition Pathways" framework adopted by Feed the Future.