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Khushi Baby - AI-Powered Maternal & Child Health Platform

India, South Asia

Khushi Baby is an Indian nonprofit leveraging AI and digital health platforms to improve maternal and child health outcomes, particularly immunization tracking in rural India. Its Community Health Integrated Platform (CHIP) provides mobile apps for 70,000+ community health workers (ASHAs/ANMs) and AI-powered dashboards for health officials. The platform tracks 800+ health indicators, identifies zero-dose children, and uses geospatial intelligence to map health inequities. Mothers in intervention areas are 1.66 times more likely to have fully immunized infants. The platform has tracked 45+ million beneficiaries across Rajasthan, Maharashtra, and Karnataka.

Behavior Goal

Increase childhood immunization coverage, improve antenatal care attendance, reduce malnutrition rates, and strengthen community health worker effectiveness

Channels

Mobile/SMS

Implementers & Partners

  • Khushi Baby
  • Government of Rajasthan
  • ASHA Workers

Donors & Sponsors

  • Gavi
  • Government of India
  • APNIC Foundation

Key Takeaways

  • 1AI-powered dashboards enable data-driven decision making at all health system levels
  • 2Offline-ready mobile apps work in remote areas with limited connectivity
  • 3Predictive models identify high-risk pregnancies and zero-dose children for targeted intervention
  • 4Digitizing paper-based systems reduces health worker burden while improving data quality
  • 5Geospatial mapping of health inequities enables efficient resource allocation

Sources

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