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Mobile/SMS

Mobile phone communication including SMS, voice messages, and mobile apps.

19
Total Programs
Top Themes
Health Behavior Change7
Maternal & Child Health4
Nutrition3
Youth Development3
Agriculture & Livelihoods2
Top Countries
South Africa2
Global2
India2
Pan-African1
India, Ethiopia1

Programs Using This Channel

UNMAS Explosive Ordnance Risk Education (EORE) Program

The United Nations Mine Action Service implements Explosive Ordnance Risk Education as one of the five pillars of mine action globally. EORE aims to reduce injuries and fatalities by raising awareness and promoting behavioral change through public information campaigns, education, training, and community liaison. Activities include SMS campaigns to all mobile users, school-based initiatives, radio broadcasts, community workshops, and International Mine Awareness Day events (April 4). UNMAS utilizes a two-way communication approach - communities inform organizations about contamination locations while organizations advise on cleared/hazardous areas. In Iraq alone, UNMAS reached 18,015 people with EORE in 2025 while removing 506 IEDs and 18,277 ERW items.

Global, GlobalHumanitarian, Road SafetyGeneral Population
HumanitarianRoad SafetyMass Media CampaignsCommunity Mobilization
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Praekelt Turn.io COVID-19 WhatsApp Helplines (Africa)

Praekelt.org's Turn.io platform powering government WhatsApp health helplines across Africa reaching 40+ million users. During COVID-19, South Africa's 'MomConnect' and 'HealthAlert' services provided automated symptom screening, vaccine information, and mental health support via WhatsApp chatbots. The platform uses conversational AI to provide 24/7 health information in local languages, with human escalation for complex queries. Extended beyond COVID to maternal health, HIV prevention, and general health information services across multiple African countries.

South Africa, Kenya, Nigeria, Zimbabwe, multiple African countries, Africa (Sub-Saharan)Health Behavior ChangeGeneral Population +2
Health Behavior ChangeDigital/Social Media Engagement
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Nivi (askNivi) - AI Family Planning Chatbot

Nivi is a digital health platform using AI chatbots on WhatsApp and Facebook Messenger to provide personalized family planning information and support in India, Kenya, and Nigeria. Available 24/7, Nivi offers contraceptive counseling, debunks myths, provides personalized method recommendations based on user preferences, and connects users to nearby clinics. The platform uses AI and behavioral science to address the significant unmet need for modern contraceptives - estimated at 51 million couples in India alone. With 807,000+ active users in India and 3 million conversations globally, Nivi achieves a 13% referral rate to health facilities.

India, South AsiaFamily Planning & Reproductive HealthWomen of Reproductive Age +1
Family Planning & Reproductive HealthMass Media Campaigns
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Khushi Baby - AI-Powered Maternal & Child Health Platform

Khushi Baby is an Indian nonprofit leveraging AI and digital health platforms to improve maternal and child health outcomes, particularly immunization tracking in rural India. Its Community Health Integrated Platform (CHIP) provides mobile apps for 70,000+ community health workers (ASHAs/ANMs) and AI-powered dashboards for health officials. The platform tracks 800+ health indicators, identifies zero-dose children, and uses geospatial intelligence to map health inequities. Mothers in intervention areas are 1.66 times more likely to have fully immunized infants. The platform has tracked 45+ million beneficiaries across Rajasthan, Maharashtra, and Karnataka.

India, South AsiaMaternal & Child HealthPregnant Women & New Mothers +1
Maternal & Child HealthMass Media CampaignsCommunity Mobilization
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Project Masiluleke - Mobile HIV/TB Testing Initiative

Project Masiluleke ("give wise counsel" in Zulu) was a pioneering mobile health initiative launched in 2009 in South Africa to combat HIV/AIDS and TB. The project sent approximately 1 million daily HIV/TB messages via the unused space in "Please Call Me" (PCM) text messages - a free SMS service. Messages were culturally relevant and in local languages, connecting users to the National AIDS Helpline. The program tripled call volumes to HIV helplines and piloted TxtAlert for antiretroviral therapy adherence reminders. Later phases explored virtual call centers staffed by HIV-positive "gold star" patients and at-home HIV testing with mobile support.

South Africa, Sub-Saharan AfricaInfectious Disease PreventionAt-Risk Youth for Radicalization
Infectious Disease Prevention
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Togo Novissi - AI-Powered Emergency Cash Transfer

Novissi is Togo's groundbreaking AI-powered mobile money cash transfer program launched in 2020 during the COVID-19 pandemic. The program uses machine learning algorithms combined with satellite imagery and mobile phone data to identify individuals living in extreme poverty. Satellite images analyze roof material density and land plot size, while ML algorithms examine call records, internet usage, and mobile money balances to estimate individual wealth. The program distributed US$34 million to over 920,000 people (25% of Togo's adult population) using mobile money compatible with 2G phones via USSD technology, reaching those without internet access.

Togo, West AfricaSocial Cohesion & Peacebuilding
Social Cohesion & PeacebuildingMass Media Campaigns
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Wecyclers Nigeria - Incentive-Based Recycling Program

Wecyclers is a Lagos-based social enterprise that transformed waste management behavior in low-income communities through an innovative incentive-based model. Households receive points for every kilogram of separated recyclables, redeemable for electronics, household items, training, or cash. The company deploys cargo bikes and tricycles to navigate narrow streets in densely populated areas where municipal services are inadequate. The program has fundamentally shifted perceptions of waste from "trash" to "currency" - residents now proactively register as they see neighbors receive rewards. Wecyclers has created 80+ jobs and aims to sign up 1 million Lagos homes.

Nigeria, West AfricaClimate & Environment, Circular Economy
Climate & EnvironmentCircular EconomyCommunity Mobilization
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UNICEF U-Report - Global Youth Voice Platform

A free, anonymous digital messaging platform empowering 37 million young people in 102 countries to share opinions and drive community change. Launched in Uganda in 2011, U-Report integrates with SMS, Facebook Messenger, Instagram, Telegram, Viber, and WhatsApp to reach youth where they are. During emergencies like COVID-19 and mpox outbreaks, U-Report disseminates life-saving health information. In DRC alone, over 8 million U-Reporters receive critical health, nutrition, and hygiene messages. Features include mental health chatbots, civic engagement polls, and community feedback mechanisms.

Global (102 countries), Africa, Asia, Latin America, EuropeYouth DevelopmentYouth/Adolescents
Youth DevelopmentDigital/Social Media EngagementCommunity Mobilization
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Love Matters - Sex-Positive Digital Platform (RNW Media)

A pioneering digital sexuality education platform by RNW Media reaching 40+ million young people in countries where sex education is censored. Operating across India, Kenya, China, Egypt, and Arabic-speaking regions since 2011, Love Matters provides non-judgmental information on relationships, safe sex, STIs, and reproductive health through culturally-tailored websites and social media. In Kenya, it became one of the most-visited websites, partnering with newspapers and using music/drama for outreach. Love Matters Arabic is the only dedicated SRHR platform in the Arabic language for youth.

India, Kenya, China, Egypt, Arabic-speaking countries, Asia, Africa, Middle EastYouth DevelopmentYouth/Adolescents +1
Youth DevelopmentDigital/Social Media Engagement
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IOM Migration Health Promotion Programme

IOMs global Migration Health Programme ensures migrants access high-quality, culturally and linguistically appropriate health services while strengthening health systems. The programme takes a route-based approach, strategically planning interventions along migration corridors with local communities. In MENA region alone, IOM provides approximately 1 million consultations annually through health facilities and mobile clinics, conducts 34,000+ health promotion sessions, and supports immunization services. Mental Health and Psychosocial Support (MHPSS) uses community-based, interdisciplinary approaches including psychosocial mobile teams. The programme addresses communicable diseases (TB, HIV), non-communicable diseases, and climate-related health risks. Aligned with Global Compact for Migration and SDG Goal 3.

Global (MENA, Europe/Central Asia, Africa, Asia-Pacific), Multi-RegionalMigration & Displacement, Health Behavior Change +1Migrants & Displaced Persons +2
Migration & DisplacementHealth Behavior ChangeService Delivery IntegrationCommunity Mobilization
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