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Love Matters - Sex-Positive Digital Platform (RNW Media)

India, Kenya, China, Egypt, Arabic-speaking countries, Asia, Africa, Middle East

A pioneering digital sexuality education platform by RNW Media reaching 40+ million young people in countries where sex education is censored. Operating across India, Kenya, China, Egypt, and Arabic-speaking regions since 2011, Love Matters provides non-judgmental information on relationships, safe sex, STIs, and reproductive health through culturally-tailored websites and social media. In Kenya, it became one of the most-visited websites, partnering with newspapers and using music/drama for outreach. Love Matters Arabic is the only dedicated SRHR platform in the Arabic language for youth.

Behavior Goal

Normalize conversations about sexual health and increase safe sex practices among youth in conservative societies

Implementers & Partners

  • RNW Media

Donors & Sponsors

  • Dutch Ministry of Foreign Affairs
  • Various foundations

Key Takeaways

  • 140+ million visits and 2.5 million social media followers by 2016
  • 2Recognized by World Association for Sexual Health for reaching youth in challenging settings
  • 3Cultural adaptation key - India platform uses 'Auntyji' character for relatability
  • 4Love Matters Kenya became one of the country's biggest websites

Sources

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