WHO #DontGoViral COVID-19 Misinformation Campaign
Global, Global
WHO's global social media campaign combating COVID-19 misinformation through the 'infodemic' response. Leveraging TikTok, Instagram, Twitter, and YouTube, the campaign partnered with influencers and celebrities worldwide to counter false health claims with accurate information. Featured viral dance challenges, myth-busting content, and shareable graphics translated into dozens of languages. The campaign specifically targeted youth populations most active on social media platforms, using humor and pop culture to make health messaging engaging and shareable.
Theme Areas
Behavior Goal
Counter health misinformation and promote COVID-19 prevention behaviors through engaging social media content
Target Audiences
Methods & Approaches
Channels
Implementers & Partners
- World Health Organization
Donors & Sponsors
- WHO Member States
- Various foundations
Key Takeaways
- 1Multi-platform strategy across TikTok, Instagram, Twitter, YouTube
- 2Celebrity and influencer partnerships amplified reach to youth
- 3Myth-busting format directly addressed circulating misinformation
- 4Content translated into 40+ languages for global reach