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High Confidence

Alive & Thrive - Infant and Young Child Feeding

Global, Global

A multi-country initiative to improve infant and young child feeding practices through strategic behavior change communication. Uses mass media, community-based counseling, and policy advocacy to promote exclusive breastfeeding and appropriate complementary feeding in Ethiopia, Bangladesh, Vietnam, and other countries.

Behavior Goal

Increase exclusive breastfeeding rates, improve complementary feeding practices, enhance maternal nutrition

Implementers & Partners

  • FHI 360
  • IFPRI
  • UC Davis
  • BRAC

Donors & Sponsors

  • Bill & Melinda Gates Foundation
  • USAID
  • Irish Aid

Key Takeaways

  • 1Mass media combined with interpersonal communication most effective
  • 2Father involvement increases breastfeeding success
  • 3Policy change amplifies community-level interventions
  • 4Workplace lactation support improves exclusive breastfeeding

Sources

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