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Nivi (askNivi) - AI Family Planning Chatbot

India, South Asia

Nivi is a digital health platform using AI chatbots on WhatsApp and Facebook Messenger to provide personalized family planning information and support in India, Kenya, and Nigeria. Available 24/7, Nivi offers contraceptive counseling, debunks myths, provides personalized method recommendations based on user preferences, and connects users to nearby clinics. The platform uses AI and behavioral science to address the significant unmet need for modern contraceptives - estimated at 51 million couples in India alone. With 807,000+ active users in India and 3 million conversations globally, Nivi achieves a 13% referral rate to health facilities.

Behavior Goal

Increase uptake of modern contraceptives, improve family planning knowledge, facilitate access to reproductive health services, and reduce unmet need for family planning

Methods & Approaches

Mass Media Campaigns

Implementers & Partners

  • Nivi Inc.
  • Surgo Ventures
  • Collective Good Foundation

Donors & Sponsors

  • USAID FHM Engage
  • Ipas Development Foundation
  • Clinton Health Access Initiative

Key Takeaways

  • 1AI chatbots provide private, non-judgmental space for sensitive reproductive health conversations
  • 292% of users recommend Nivi to friends, indicating high satisfaction
  • 3Personalization based on age, sex, and location improves relevance of recommendations
  • 4Integration of clinic finder feature bridges information to action
  • 5Behavioral science principles enhance effectiveness of AI-delivered counseling

Sources

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