Social Media (Facebook, WhatsApp, etc.)

The One Love Foundation, established in 2010 in memory of Yeardley Love (a college student killed by her ex-boyfriend), educates young people about healthy vs. unhealthy relationships to prevent dating violence. Using a train-the-trainer model, the foundation has reached 500,000+ participants through film-based workshops like "Escalation." The curriculum identifies "10 Signs of an Unhealthy Relationship" (intensity, manipulation, sabotage, guilting, deflecting responsibility, possessiveness, isolation, belittling, volatility, betrayal) and "10 Signs of a Healthy Relationship" (comfortable pace, trust, respect, fun, healthy conflict, honesty, independence, equality, taking responsibility, kindness). Programs serve 4th grade through college age. Resources include facilitator training, lesson plans, trusted adult guides, and a digital relationship abuse campaign addressing online warning signs.

NaijaHate is a World Bank SocialAI initiative developing context-specific AI algorithms for hate speech detection on Nigerian Twitter. Recognizing that AI models trained on Western datasets perform poorly in Global South contexts, the project created a dataset of 35,973 annotated Nigerian tweets and a pretrained language model (NaijaXLM-T) tailored to Nigerian English and Pidgin. Four Nigerian annotators representing Hausa, Yoruba, Igbo, and Fulani ethnic groups labeled content as hateful, offensive, or neutral. The research found traditional HSD models overestimate real-world performance by two-fold, highlighting the need for culturally-aware AI in content moderation.

Launched by the United Nations in 2024, #MakeASafetyStatement is a global celebrity-driven campaign to halve road-related fatalities by 2030. The campaign mobilizes political will through billboards, social media, and partnerships with JCDecaux and Saatchi & Saatchi across 1,000+ cities in 80+ countries. Celebrities contribute personal safety pledges ("I drive slow," "I don't drive under the influence") to normalize safe behaviors. The campaign addresses road accidents as the leading killer of people aged 5-29, emphasizing simple rules: wear seatbelts and helmets, drive slowly, avoid distracted or impaired driving.

The HALO Trust conducts comprehensive mine risk education in over 30 countries, reaching over 1 million people annually. In 2022 alone, HALO conducted 71,949 EORE classes educating 1,055,653 adults and children. Programs teach identification of explosives, high-risk locations (former military trenches), warning signs/markings, and reporting procedures. Special attention targets children through puppet shows and card games, as unexploded bombs can resemble toys. In Syria, HALO has safety trained 708,369 people since 2016 using innovative approaches including online campaigns. Evaluation found 92.7% of people near clearance sites reported increased physical security, with 87.8% reporting improved livelihoods.

Vision Zero, originating in Sweden (1997), is a road safety strategy aiming to eliminate traffic fatalities and serious injuries. Education is a core pillar alongside engineering and enforcement. Philadelphia's "We Meet in the Street" campaign uses micro-storytelling with images of pedestrians from driver's perspective to humanize vulnerable road users and counter dehumanization. Arlington County's Public Education Toolbox provides specific guidance for drivers (stop for pedestrians, check blind spots) and pedestrians (cross at crosswalks, look left-right-left). Safe Routes Philly teaches transportation safety lessons to youth. Key messaging emphasizes that 76% of pedestrian fatalities occur in dark conditions. The initiative has been adopted by cities worldwide including New York, Los Angeles, and San Francisco.

The 16 Days of Activism Against Gender-Based Violence is an annual global campaign running from November 25 (International Day for the Elimination of Violence against Women) to December 10 (Human Rights Day). Launched in 1991 by the Center for Women's Global Leadership at Rutgers University, it has grown to include 6,000+ organizations in 187 countries. The campaign raises awareness about the crisis affecting 1 in 3 women globally, promotes evidence-based prevention through the RESPECT Women framework (Relationship skills, Empowering women, Services, Poverty reduction, Enabling environments, Child abuse prevention, Transforming norms), and calls for action from governments, tech companies, and individuals. The 2025 theme focuses on digital violence. The campaign is supported by UN Women's UNiTE initiative and features orange as its symbolic color.

UNICEF's mobile engagement platform using AI chatbots to amplify youth voices globally. Launched in 2011, it connects over 39 million young people across 90+ countries via SMS, WhatsApp, Facebook Messenger, and other platforms. During COVID-19, U-Report chatbots disseminated factual health information and countered misinformation. The platform conducts polls on health, climate, and education, with insights shaping policies globally. In Brazil, the "Pode Falar" AI chatbot (Ariel) provides anonymous mental health support to 90,000+ young people.

Nivi is a digital health platform using AI chatbots on WhatsApp and Facebook Messenger to provide personalized family planning information and support in India, Kenya, and Nigeria. Available 24/7, Nivi offers contraceptive counseling, debunks myths, provides personalized method recommendations based on user preferences, and connects users to nearby clinics. The platform uses AI and behavioral science to address the significant unmet need for modern contraceptives - estimated at 51 million couples in India alone. With 807,000+ active users in India and 3 million conversations globally, Nivi achieves a 13% referral rate to health facilities.

Breakthrough ACTION implemented a malaria-focused social media strategy in Nigeria, reaching over 16 million people and driving positive health outcomes. The initiative aimed to promote behaviors that prevent malaria through digital engagement.

B’more for Healthy Babies, in partnership with the Johns Hopkins Center for Communication Programs, launched a new video to promote safe sleep practices and reduce infant mortality in Baltimore. The video emphasizes community involvement and delivers key safety messages using the ABCDs of infant safety: Alone, Back, Crib, and Don't Smoke.

WHO Africa Region launched HealthAlert, a WhatsApp chatbot providing accurate COVID-19 information to combat misinformation spreading on the platform. Given that WhatsApp is the most popular messaging app in Africa (97% usage in Kenya, 96% in Nigeria and South Africa), the multilingual chatbot delivers verified health information on symptoms, prevention, vaccines, and treatment. The service helps counter dangerous myths about COVID-19 prevention/cures that spread rapidly through personal networks.

MTV Shuga is a multi-award-winning African television drama series that promotes sexual and reproductive health among youth through compelling storylines about love, relationships, and HIV. Broadcast in 70+ countries, the series features storylines on HIV testing, PrEP, and prevention. Evaluations show viewers are twice as likely to get HIV tested, twice as likely to know about HIV self-testing and PrEP. Male viewers of Shuga 3 were 21% less likely to justify forced sex or wife beating.

The Global Handwashing Partnership (GHP) coordinates Global Handwashing Day (October 15) and year-round advocacy to promote handwashing with soap worldwide. Since 2008, the campaign has mobilized over 200 million participants annually through school events, community activities, and media campaigns. The partnership develops evidence-based resources on behavior change drivers, including emotional motivators and social norms.