UN #MakeASafetyStatement Global Campaign
Launched by the United Nations in 2024, #MakeASafetyStatement is a global celebrity-driven campaign to halve road-related fatalities by 2030. The campaign mobilizes political will through billboards, social media, and partnerships with JCDecaux and Saatchi & Saatchi across 1,000+ cities in 80+ countries. Celebrities contribute personal safety pledges ("I drive slow," "I don't drive under the influence") to normalize safe behaviors. The campaign addresses road accidents as the leading killer of people aged 5-29, emphasizing simple rules: wear seatbelts and helmets, drive slowly, avoid distracted or impaired driving.
Theme Areas
Behavior Goal
Normalize safe road behaviors through celebrity role modeling; mobilize political will for road safety investment; increase public awareness of simple life-saving behaviors
Target Audiences
Methods & Approaches
Implementers & Partners
- United Nations
- JCDecaux
- Saatchi & Saatchi
Donors & Sponsors
- UN agencies
- Private sector partners
Key Takeaways
- 1Celebrity endorsements normalize safety behaviors and attract attention
- 2Personal pledge format makes abstract safety rules concrete and relatable
- 3Global reach through billboard network enables massive exposure
- 4Framing accidents as preventable challenges fatalistic attitudes
- 5Multi-year campaign (through 2025) enables sustained awareness