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High Confidence

Leveraging Social Media to Promote Positive Malaria Behaviors in Nigeria

Nigeria, Africa

Breakthrough ACTION implemented a malaria-focused social media strategy in Nigeria, reaching over 16 million people and driving positive health outcomes. The initiative aimed to promote behaviors that prevent malaria through digital engagement.

Behavior Goal

Promote positive malaria prevention behaviors

Target Audiences

General Population

Implementers & Partners

  • Breakthrough ACTION

Donors & Sponsors

  • Not specified

Key Takeaways

  • 1Social media can effectively reach large audiences and drive positive health behavior changes, as demonstrated by the engagement of over 16 million people in Nigeria.

Sources

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