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High Confidence

It Takes a Village to Help Put an End to Sleep-Related Deaths

United States, Baltimore

B’more for Healthy Babies, in partnership with the Johns Hopkins Center for Communication Programs, launched a new video to promote safe sleep practices and reduce infant mortality in Baltimore. The video emphasizes community involvement and delivers key safety messages using the ABCDs of infant safety: Alone, Back, Crib, and Don't Smoke.

Behavior Goal

Promote safe sleep practices to reduce infant mortality and address health disparities.

Implementers & Partners

  • Johns Hopkins Center for Communication Programs, Baltimore City Health Department

Donors & Sponsors

  • Baltimore City Health Department

Key Takeaways

  • 1The video promotes the ABCDs of infant safety: Alone, Back, Crib, and Don't Smoke.
  • 2Infant mortality in Baltimore has fallen by 39% since the first B’more for Healthy Babies campaign.
  • 3The Black-white disparity in infant mortality has decreased by 48%.
  • 4The updated video reflects a more joyful and community-driven approach to storytelling, emphasizing the role of fathers, grandparents, and extended family.
  • 5The campaign uses multiple channels, including healthcare facilities, social media, and community events, to reach diverse audiences.

Sources

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