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Encouraging Couples to Talk Improves Birth Outcomes in Ethiopia

Ethiopia, Africa

A couple communication intervention in Oromia, Ethiopia, developed using a human-centered design framework, demonstrated that encouraging open conversations about pregnancy and childbirth between couples leads to improved maternal and child health outcomes. The intervention utilized audio devices with radio stories modeling healthy, gender-equitable relationships.

Behavior Goal

Encourage open communication between couples about pregnancy and childbirth to improve maternal and child health outcomes.

Channels

Radio

Implementers & Partners

  • Johns Hopkins Center for Communication Programs
  • Local partners in Oromia, Ethiopia

Donors & Sponsors

  • Not specified

Key Takeaways

  • 1Open communication between couples fosters understanding and behavior change, leading to better health outcomes for mothers and babies.
  • 2Using relatable, real-life characters in radio stories can effectively model healthy, gender-equitable relationships.

Sources

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