Drivers

Vision Zero, originating in Sweden (1997), is a road safety strategy aiming to eliminate traffic fatalities and serious injuries. Education is a core pillar alongside engineering and enforcement. Philadelphia's "We Meet in the Street" campaign uses micro-storytelling with images of pedestrians from driver's perspective to humanize vulnerable road users and counter dehumanization. Arlington County's Public Education Toolbox provides specific guidance for drivers (stop for pedestrians, check blind spots) and pedestrians (cross at crosswalks, look left-right-left). Safe Routes Philly teaches transportation safety lessons to youth. Key messaging emphasizes that 76% of pedestrian fatalities occur in dark conditions. The initiative has been adopted by cities worldwide including New York, Los Angeles, and San Francisco.