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High Confidence

BBC Media Action - Peacebuilding Through Media

Multiple Countries, Global

BBC Media Action uses media and communication to reduce conflict and build peace in fragile states. Programs include radio dramas addressing ethnic tension, TV debates promoting dialogue, and digital platforms for citizen engagement. Active in countries including Nigeria, Myanmar, South Sudan, and the Democratic Republic of Congo.

Behavior Goal

Reduce hate speech and misinformation, promote tolerance, increase constructive civic dialogue

Implementers & Partners

  • BBC Media Action

Donors & Sponsors

  • UK FCDO
  • USAID
  • European Union
  • UN agencies

Key Takeaways

  • 1Entertainment-education reaches audiences traditional messaging misses
  • 2Local language programming essential for trust
  • 3Media literacy reduces vulnerability to misinformation
  • 4Combining mass media with community dialogue maximizes impact

Sources

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