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BBC Media Action Ghamai Child Health Radio

Afghanistan, South Asia

Ghamai (meaning "jewel" in Pashto) is a weekly radio show produced by BBC Media Action featuring drama, special reports, and interviews with health experts. Broadcast on BBC World Service and local Afghan stations in Dari and Pashto, the program provides families with information on vaccinations, nutrition, and breastfeeding. In a country where radio is often the only information source for remote communities, especially for women with restricted mobility, Ghamai brings doctors advice directly into homes.

Behavior Goal

Improve child health outcomes through accessible radio-based health education on vaccinations, nutrition, and infant care practices

Methods & Approaches

Mass Media Campaigns

Channels

Radio

Implementers & Partners

  • BBC Media Action
  • Afghan Education Production Organization (AEPO)

Donors & Sponsors

  • UK Foreign Commonwealth Development Office
  • European Union

Key Takeaways

  • 1Radio reaches rural populations with limited healthcare access
  • 2Drama format engages audiences while conveying health messages
  • 3Expert interviews provide credible medical advice
  • 4Dual language (Dari/Pashto) ensures national coverage
  • 5Critical medium for women facing mobility restrictions

Sources

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