AIP Foundation Walk Wise Pedestrian Safety Program (China)
AIP Foundation's Walk Wise program, launched in 2011 in Chongqing Municipality, China in partnership with Chevron, has reached 70,000+ students across 57 schools. The comprehensive program combines road safety curriculum piloted with teachers, infrastructure improvements including school zone signage, "Walking School Bus" initiatives teaching safe pedestrian skills on challenging roads, and public awareness campaigns. The Photovoice component empowers students to document road hazards and unsafe behaviors, then propose solutions to government representatives. Evaluation showed positive changes in pedestrian safety knowledge, attitudes, and behaviors among students. The program expanded from 2 initial schools to reach nearly 55,000 students by 2014, demonstrating scalable model for Asian contexts.
Theme Areas
Behavior Goal
Improve pedestrian safety knowledge, attitudes, and behaviors; empower students as road safety advocates; teach safe walking skills in challenging road environments
Target Audiences
Methods & Approaches
Channels
Implementers & Partners
- AIP Foundation
- Chevron
Donors & Sponsors
- Chevron
Key Takeaways
- 1Walking School Bus teaches safe skills while providing supervised walking groups
- 2Photovoice empowers children as advocates documenting hazards and proposing solutions
- 3School zone signage creates environmental cues for drivers
- 4Teacher-piloted curriculum ensures contextual appropriateness
- 5Partnership model (NGO + corporate) enables sustained multi-year funding