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Harnessing Mass Media for Malaria Prevention and Treatment in Nigeria

Nigeria, Africa

Breakthrough ACTION collaborated with media outlets in Nigeria to create and deliver content aimed at shifting health behaviors related to malaria prevention and treatment. The initiative utilized mass media to promote awareness and encourage positive health practices.

Theme Areas

Health Behavior Change Infectious Disease Prevention

Behavior Goal

Promote malaria prevention and treatment behaviors

Target Audiences

General Population

Methods & Approaches

Mass Media Campaigns

Channels

Radio Television

Implementers & Partners

Breakthrough ACTION

Donors & Sponsors

Unknown

Key Takeaways

1Mass media can effectively influence health behaviors when strategically implemented.

Sources

Source 1

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