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Breakthrough ACTION - Global SBC Flagship

Global (40+ countries), Multi-Regional

Breakthrough ACTION is USAIDs flagship global social and behavior change program, launched in 2017 with a USD 300 million award and expanded with USD 204 million in 2021. Led by Johns Hopkins Center for Communication Programs, it operates in 40+ countries addressing family planning, maternal/child health, malaria, HIV, TB, and COVID-19. The program integrates communication strategies, behavioral economics, and human-centered design to promote healthier behaviors at individual, community, and structural levels.

Behavior Goal

Increase adoption of priority health behaviors across family planning, MNCH, malaria prevention, HIV testing, and vaccination through evidence-based communication strategies

Implementers & Partners

  • Johns Hopkins Center for Communication Programs
  • Save the Children
  • ideas42
  • ThinkPlace
  • Camber Collective
  • International Center for Research on Women
  • Viamo

Donors & Sponsors

  • USAID

Key Takeaways

  • 1Multi-pronged SBCC strategies combining mass media, interpersonal communication, and social mobilization
  • 2Human-centered design ensures interventions are tailored to community contexts
  • 3Behavioral economics principles applied to health behavior change
  • 4Capacity strengthening builds local SBC practitioner skills
  • 5Integration of SBC into health systems strengthening frameworks

Sources

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