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IOM X Counter-Trafficking Campaign Asia-Pacific

Asia-Pacific (Philippines, Thailand, Cambodia, Indonesia, Myanmar, Vietnam), Asia-Pacific

IOM X is a USAID-partnered campaign to prevent human trafficking and exploitation in the Asia-Pacific region. The flagship product Prisana: An IOM X Drama premiered in 2015, highlighting trafficking in the fishing industry through a compelling love story featuring popular actors. MTV Philippines and MTV Thailand were official distribution partners. The campaign provides free educational content to broadcasters and organizations. IOM Philippines also participated in MTV EXIT Live Manila (2011) reaching 25,000 attendees. The program addresses trafficking realities: fishermen endure 18-20 hour workdays, 1.5 years average entrapment, cramped conditions, and unpaid labor. IOM has directly assisted 100,000+ trafficking victims over 25 years.

Behavior Goal

Increase understanding of human trafficking recruitment tactics and inspire action to prevent exploitation in communities

Implementers & Partners

  • International Organization for Migration (IOM)
  • MTV Asia Pacific
  • MTV EXIT

Donors & Sponsors

  • USAID
  • AusAID

Key Takeaways

  • 1Drama format (Prisana) engages youth with compelling storytelling
  • 2MTV partnership amplifies reach to young audiences
  • 3100,000+ trafficking victims directly assisted by IOM over 25 years
  • 4Free educational content available to broadcasters/organizations
  • 5Addresses fishing industry trafficking - 18-20 hour days, unpaid labor
  • 6Live events (MTV EXIT) combined with media content

Sources

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