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#MenEngage Social Media Campaign for Gender Equality

Global (70+ countries), Global

A global social media movement engaging men and boys in gender equality and ending violence against women. Operating across Facebook, Twitter, and Instagram in 70+ countries, the campaign uses hashtag activism, personal storytelling, and viral challenges to shift masculine norms. Features include #HeForShe solidarity pledges, #16Days of Activism content calendars, and localized campaigns like India's 'Ring the Bell' and South Africa's 'One Man Can.' The digital movement complements on-ground programming to create multi-level behavior change.

Behavior Goal

Transform harmful masculine norms and engage men as allies in preventing gender-based violence

Implementers & Partners

  • MenEngage Global Alliance
  • Sonke Gender Justice
  • Promundo

Donors & Sponsors

  • UN Women
  • UNFPA
  • Various foundations

Key Takeaways

  • 1Hashtag campaigns like #HeForShe reached millions globally
  • 2Personal storytelling from men creates relatable role models
  • 3#16Days activism provides annual mobilization moment
  • 4Digital campaigns amplify and complement community programs

Sources

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