SASA! Community Mobilization to Prevent Violence Against Women (Uganda)
SASA! (Stimulating Activism, Supporting Action!) is an evidence-based community mobilization program developed by Raising Voices in Uganda to prevent gender-based violence and reduce HIV risk. The program operates through four phases—Start, Awareness, Support, Action—using the transtheoretical model of change. A cluster-randomized controlled trial (2007-2012) found women in intervention communities were 52% less likely to experience physical intimate partner violence. Other outcomes: reduced social acceptance of IPV among men and women; increased joint decision-making; men more likely to participate in household tasks; increased HIV-protective behaviors including condom use. The program has been adapted in 30+ countries by 75+ organizations. SASA! Together (2020) is an updated version incorporating a decade of learning.
Behavior Goal
Transform gender-inequitable norms and power imbalances; reduce intimate partner violence perpetration and experience; increase community support for violence survivors; promote HIV-protective behaviors
Target Audiences
Methods & Approaches
Channels
Implementers & Partners
- Raising Voices
- Centre for Domestic Violence Prevention (CEDOVIP)
Donors & Sponsors
- UK DFID
- Multiple donors
Key Takeaways
- 1Four-phase model (Start, Awareness, Support, Action) creates sustained behavior change
- 2Community activists work voluntarily within social networks - scalable diffusion
- 3Gender-power analysis addresses root causes, not just symptoms
- 452% reduction in physical IPV demonstrates population-level impact
- 5"Benefits-based activism" emphasizes positive outcomes of non-violence