Print Materials (posters, brochures)

Soul City is South Africa's pioneering edutainment initiative using prime-time TV and radio dramas to address gender-based violence since the 1990s. The fourth series focused on domestic violence, reaching 86% of audiences via TV, 65% via radio, and 25% via print. Evaluation found: 41% became aware of GBV helpline; 10% increase in disagreement that domestic violence is private; 22% shift in social norm perceptions. The program strongly associated with successful implementation of South Africa's Domestic Violence Act. Soul City is reviving as "Shayi'ndlela" (Turn the Tide) in 2026, funded by UK FCDO, specifically addressing intimate partner violence. The approach has reached 80%+ of South Africa's population including marginalized rural communities, adapting content across all official languages.

SanMarkS uses a market-based approach to sanitation, training local entrepreneurs to manufacture and sell affordable latrines through door-to-door sales and community events. Rather than giving subsidies, the program develops diverse price-point products, strengthens supply chains, and empowers micro-entrepreneurs as "last-mile marketers." Over 850,000 people gained access to improved sanitation in the first phase, with 213,000+ toilets sold.

Cool the Earth is a K-8 climate education program that has reached over 500,000 students and families across the United States. Using a child-driven model with classroom performances, coupon books for home energy actions, and family challenges, the program motivates 300,000+ personal energy-saving actions and builds climate literacy from an early age.

Since 1977, Rare has implemented 250+ Pride campaigns in 57 countries using social marketing to inspire conservation behavior change. Each campaign features a charismatic flagship species mascot to build local pride in biodiversity. The approach has protected coral reefs, forests, and endangered species by changing fishing, hunting, and land-use practices.

SuperAmma was a cluster-randomized trial in rural Andhra Pradesh, India that used emotional drivers—particularly maternal nurturing instincts—rather than health knowledge to promote handwashing with soap. The campaign featured an animated mother character "SuperAmma" and used community events, school skits, animated films, and public pledging ceremonies. Observed handwashing rates increased from 1% to 37% in intervention villages.

The Safe Water System, developed by CDC and USAID, combines locally-produced dilute chlorine bleach solution (e.g., WaterGuard), safe storage containers with narrow openings and spigots, and community health worker education to prevent water recontamination. Implemented in 30+ countries since 1998, SWS has cut diarrheal deaths in half among children under five in target populations and reduced diarrhea by two-thirds among people living with HIV/AIDS.

SPRING was a flagship USAID program (2011-2018) that operationalized agriculture-nutrition linkages across seven countries. The project pioneered approaches to integrate nutrition outcomes into agricultural programming, trained community health workers in behavior change communication, and developed the influential "Ag-Nutrition Pathways" framework adopted by Feed the Future.

Soul City is a pioneering South African edutainment television drama series running since 1994, set in a fictional township. It addresses health and social issues including HIV/AIDS (60% of content), domestic violence, maternal health, and substance abuse through engaging storylines. The multimedia approach includes TV broadcasts in multiple languages, radio dramas in 9 official languages, and millions of print booklets distributed through clinics. Studies show increased HIV testing, condom use, and ARV treatment acceptance among exposed audiences.