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Cool the Earth Schools Program

United States, North America

Cool the Earth is a K-8 climate education program that has reached over 500,000 students and families across the United States. Using a child-driven model with classroom performances, coupon books for home energy actions, and family challenges, the program motivates 300,000+ personal energy-saving actions and builds climate literacy from an early age.

Behavior Goal

Household adoption of energy-saving behaviors, climate literacy among children, and family engagement in sustainability practices

Implementers & Partners

  • Cool the Earth
  • Schools
  • Parent Volunteers

Donors & Sponsors

  • Pacific Gas and Electric Company
  • Corporate Partners
  • Foundation Grants

Key Takeaways

  • 1Children are powerful communicators who influence family behaviors
  • 2Incentive systems (coupons, credits) make action fun and trackable
  • 3Collective community actions lead to significant cumulative impact
  • 4Program runs outside classroom time with minimal teacher burden

Sources

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