Back to Programs
High Confidence

What Drives Contraceptive Use Among Young Urban Ethiopian Women

Ethiopia, Urban areas

A study by the Johns Hopkins Center for Communication Programs analyzed factors influencing modern contraceptive use among young married women in Ethiopian cities. Key drivers include radio exposure, contraceptive knowledge, and family size, with significant regional disparities in usage rates.

Behavior Goal

Increase the use of modern contraceptive methods among young married women

Implementers & Partners

  • Johns Hopkins Center for Communication Programs

Key Takeaways

  • 1Radio exposure is a significant driver of modern contraceptive use, with women listening weekly being 60 percentage points more likely to use contraceptives.
  • 2Knowledge about contraceptives, such as naming at least two methods, doubles the likelihood of use.
  • 3Regional disparities in contraceptive use are significant, with cities like Hawassa showing 81% usage compared to 10% in Jigjiga.
  • 4Radio remains a trusted and effective communication tool in Ethiopia, especially for reaching young married women.
  • 5Culturally appropriate and factual communication strategies are essential for addressing sensitive topics like reproductive health.

Sources

Related Programs