SHOPS Plus Private Sector Health Social Marketing
Multiple (Nigeria, Tanzania, India, Nepal, Pakistan, Haiti, others), Multi-Regional
Sustaining Health Outcomes through the Private Sector Plus (SHOPS Plus) is USAIDs flagship private sector health initiative, making contraceptives and health products accessible through pharmacies and shops using commercial marketing techniques. Operating across Africa, Asia, and Latin America, the project strengthens NGOs and private providers to address family planning, HIV, TB, and child health. SHOPS Plus developed sustainability frameworks for social marketing programs transitioning from donor funding.
Behavior Goal
Increase access to and use of health products through private sector channels using commercial social marketing approaches
Target Audiences
Methods & Approaches
Channels
Implementers & Partners
- Abt Associates
- Banyan Global
- Jhpiego
- Marie Stopes International
- Population Services International
Donors & Sponsors
- USAID
Key Takeaways
- 1Private sector distribution expands contraceptive access beyond public facilities
- 2Three social marketing models: NGO, manufacturer, and hybrid approaches
- 3Sustainability planning ensures programs continue after donor exit
- 4Total market approach coordinates public and private sector supply
- 5Pharmaceutical partnerships introduce new health products to markets