Presidents Malaria Initiative (PMI) Behavior Change
Sub-Saharan Africa, Americas (27 countries), Multi-Regional
The Presidents Malaria Initiative, led by USAID since 2005, combines insecticide-treated bed net distribution, indoor residual spraying, and behavior change communication to reduce malaria mortality. Operating in 27 countries, PMI has contributed to 68% reduction in malaria cases in the Americas. Behavior change efforts focus on consistent bed net use, prompt treatment-seeking, and acceptance of indoor spraying, working through community health workers and mass media.
Behavior Goal
Increase consistent use of insecticide-treated bed nets, prompt care-seeking for fever, and acceptance of indoor residual spraying
Target Audiences
Methods & Approaches
Implementers & Partners
- USAID
- CDC
- PMI Partners
Donors & Sponsors
- USAID
- U.S. Government
Key Takeaways
- 168% reduction in malaria cases achieved in the Americas since 2000
- 2Behavior change communication essential alongside commodity distribution
- 3Community health workers key for last-mile delivery and education
- 4Sustained bed net use requires ongoing community engagement
- 5Integration with maternal/child health increases intervention coverage