Back to Programs

Communicate for Health Ghana (C4H)

Ghana, West Africa

USAID Communicate for Health was a five-year project (2014-2019) in Ghana implemented by FHI 360 to improve health through social and behavior change campaigns. The project produced 154,000+ media spots in eight languages, developed enter-educate series YOLO and Maternal Health Channel, and reached 23 million people. C4H revitalized Ghanas GoodLife health promotion brand and built capacity of Ghana Health Service staff through Change Agent Development Program.

Behavior Goal

Improve health behaviors in family planning, nutrition, maternal/child health, malaria, WASH, and HIV through mass media and capacity building

Implementers & Partners

  • FHI 360
  • VOTO Mobile (Viamo)
  • Creative Storm Networks
  • Ghana Community Radio Network

Donors & Sponsors

  • USAID

Key Takeaways

  • 1154,000+ media spots broadcast in eight Ghanaian languages
  • 2Enter-educate series YOLO reached youth with health messages
  • 3GoodLife brand unified all Ghana Health Service SBC products
  • 4Change Agent Development Program built GHS staff capacity
  • 5Social media engagement reached 1.8 million+ views on GoodLife Facebook

Sources

Related Programs